Ribs, radio personalities, local leaders, and family fun headline a high-energy community celebration (rescheduled from January 24)
Soulman’s Bar-B-Que, North Texas’ beloved family-owned barbecue institution since 1974, is inviting the community to celebrate THIS WEEKEND as it officially opens its newest location in North Richland Hills. The Grand Opening celebration takes place Saturday, February 7, 2026 from 11:00 a.m. to 3:00 p.m., at 6000 Rufe Snow Drive, North Richland Hills, TX 76180, and promises an afternoon packed with flavor, friendly competition, and family-friendly fun.
Designed as a true neighborhood party, the event brings together live radio, local leaders, giveaways, kids’ activities, and plenty of Texas-style barbecue. Guests can enjoy prizes and swag, exclusive food discounts, balloon art for kids, and a live broadcast with 99.5 The Wolf’s Jason Pullman, adding to the festive atmosphere throughout the day.
The highlight of the celebration will be the fan-favorite Rib Eating Contest at 1:00 p.m., where well-known local figures go head-to-head in a fun, high-energy showdown for barbecue bragging rights. Contestants include:
- Jack McCarty, Mayor of North Richland Hills
- Jack Bradshaw, President & CEO, North Tarrant Chamber of Commerce
- Brandon Board, CEO, The Tree of North Texas
Cheering crowds, saucy competition, and plenty of laughs are expected as these community leaders take on Soulman’s signature ribs in a spirited contest that has become a must-see moment at Soulman’s celebrations. “For more than 50 years, Soulman’s has been about more than barbecue — it’s about bringing people together,” said Brett Randle, CEO of Soulman’s Bar-B-Que. “This weekend is a celebration of great food, great people, and a great community. North Richland Hills already feels like home.”
Event Details:
Soulman’s Bar-B-Que North Richland Hills Grand Opening
Date: Saturday, February 7, 2026
Time: 11:00 a.m. – 3:00 p.m.
Location: 6000 Rufe Snow Dr., North Richland Hills, TX 76180
What to Expect:
- Live broadcast with 99.5 The Wolf’s Jason Pullman
- Rib Eating Contest at 1:00 p.m. featuring local leaders
- Kids’ activities including balloon animals and entertainment
- Prizes, giveaways, Soulman’s swag, and exclusive food discounts
The new North Richland Hills restaurant expands Soulman’s growing DFW footprint and serves up the classics Texans love — fall-off-the-bone ribs, tender sliced brisket, homemade sides, and iconic banana pudding — all delivered with the warm hospitality that has defined the brand for generations.
“This weekend is about creating memories,” added Tiffany Marino, General Manager of Soulman’s Bar-B-Que North Richland Hills. “Whether you’re a longtime Soulman’s fan or visiting us for the first time, we can’t wait to welcome you, feed you well, and celebrate together.”
About Soulman’s Bar-B-Que
For 50 years, Soulman’s Bar-B-Que has satisfied the hardest to please bar-b-que lovers….Texans! Founded in Pleasant Grove, Texas in 1974, Soulman’s had only a few simple goals—serve great Texas-style BBQ and offer friendly, sincere service. Soulman’s original family recipes are still the foundation for the company’s success from their 8 different types of meat that are smoked “low & slow” over only hickory wood to their famous homemade sides, including Ranch house beans and Texas style cream corn! Throughout the years, this family-owned and operated company has remained true to its original strive for success and customer satisfaction and is honored to be considered one of the Best Roadside Restaurants in America (2024), Top Bar-B-Que Chains in America (2024), the Best Bar-B-Que in Dallas for Takeout & Delivery (2020) and one of the Best Bar-B-Que Chains in America (2018).
Soulman’s currently owns and operates 21 North and East Texas locations in Allen, Cedar Hill, Fort Worth, Forney, Garland, Greenville, Hurst Grapevine Highway, Lancaster, Lewisville, Mabank, Mansfield, Mesquite, North Richland Hills, Quinlan, Red Oak, Rockwall I-30, Rockwall Goliad, Royse City, Sulphur Springs, Terrell, and Van. To learn more about Soulman’s Bar-B-Que, visit them online at http://www.soulmans.com or on Facebook at https://www.facebook.com/soulmansbbq.